Sons Of Heroes launched in the summer of 2010 by creative designer Lee Sedman who was inspired by the desire to offer an alternative to the then predictable fashion brands. Sons Of Heroes quickly became a favourite to both UK and US music artists.

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Sons Of Heroes draws inspiration from the diverse sights, sounds and flavours that have defined British culture.

Capturing the aggressive, rebellious rock n roll spirit, along with the subversive eccentricity that can only be found within the British shores.

Sons Of Heroes has a blueprint that honours our country’s past, along with the formidable people who played a part in it.