Privacy Policy

Sons of Heroes takes your privacy very seriously and treats all of your personal information as confidential. This policy relates to your use of this website; the data you supply to us and how we use that data.

What sort of data do we collect?

Personal Information – When you shop on this website, you will be asked to input personal information such as your name, email address, billing address, delivery address, telephone number(s), product selections and a password. Basic personal details, including your name and email address, are also requested when you sign up to receive our email newsletter. We do not store credit or debit card information.

Your use of our Website

We collect, and our third party providers may collect, information about where you have come from on the Internet and how you are accessing the site (e.g. the URL you came from before you visited this website and your IP address), your browser type, your geographical location, the pages of our website you viewed during your visit, the advertisements you clicked on, and any search terms that you entered. We may collect this information about all visitors, even those that do not register with us. For more info, see Cookies.

How do you we this data?

How do you keep my personal information and payment details secure?

All information about our customers and site visitors is kept on a secure server and we fully comply with all applicable UK data protection and consumer legislation. Any personal information you give us (or is available on public registers) and any information we use to identify you, is held in accordance with our registration with the Information Commissioner’s Office.

SSL and encryption technology

We have implemented internet security technology to ensure that it is safe for you to shop with us. We use internet standard encryption technology to scramble your personal data when you give it to us. This process is known as SSL (secure sockets layer) and we are constantly updating our technology to provide you with the maximum level of security.

To check you are in a secure area of our website, you can look at the bottom right of your browser window and you will see a closed padlock or an unbroken key. This indicates that SSL is enabled and your transaction is secure.

Additionally, we do not hold any of your credit card details anywhere on our website. They are simply passed securely to our e-payments processor for authorisation by your bank.

MasterCard SecureCode and Verified by Visa (3D Secure)

MasterCard SecureCode and Verified by Visa are new services that let you shop online with added confidence and security and protect you from fraud.

To use MasterCard SecureCode and Verified by Visa all you need to do is register your card once, and create a password. Then, when you make a purchase online, a MasterCard SecureCode or Verified by Visa window will appear. Simply enter the characters requested from your password and click on the submit query button. Your identity is verified and the purchase is secure.

If you are registered for the scheme and have a password already, you will be asked to enter characters from your password after you have entered the card details and clicked on the ‘continue to payment’. Your card provider will then verify the characters you have entered and, if it matches their records, verify your transaction.

If your card provider is registered for the scheme but you personally are not, we will offer you the chance to sign up and create a password during the check out process. This is all handled through MasterCard SecureCode or Verified by Visa themselves. We simply pass your encrypted details on to your card provider securely.

If you would like further information, please contact your Mastercard or Visa issuer.

Marketing communications

You can sign up to receive marketing communications from Sons of Heroes through the online sign up form, when you register for an online account or via the opt-in tick box found during the checkout process. Opt-in boxes will be pre-ticked on your behalf but you may always choose to un-tick the box.

In signing up, you consent to receive information from us about products, promotions or special offers that we feel may be of interest to you. These may be sent by email, mail, telephone or SMS message. Promotions may also be sent to you based on your shopping history.

How to unsubscribe from email communications

You can unsubscribe from our newsletter via the unsubscribe link provided in all emails we send, by replying to any marketing email with the word ‘STOP’ either in the subject line or body of the email.
Please be aware, it may take up to 15 days to stop receiving emails and a later opt-in will supercede an earlier opt-out.

Disclosure to third parties

If we are requested by the police or any other regulatory or government authority investigating suspected illegal activities, to provide your personal information and /or user information, we will do so.

Your Personal Information may be disclosed to other businesses within the Sons of Heroes Group of companies and to reputable third parties, who will help process your order. These may include our IT suppliers, courier or shipping companies.

What are Cookies and what are they used for?

Cookies are small pieces of information that are stored by your browser on your computer’s hard drive. Cookies do not contain any recognisable personal information but are used by websites, including this one, to better understand how visitors are accessing and using their site. This information may be used to improve website usability and for marketing purposes.

How can I stop Cookies being used?

Most browsers are automatically set to accept Cookies but usually you can alter the settings of your browser to prevent automatic acceptance. Please be aware that restricting Cookies will have a negative impact on your experience of this and many other websites. However, if you choose not to allow Cookies, you will still be able to use most of the features of our website, including the ability to purchase items.

For more information on Cookies and how to disable them, visit

Cookies used by Sons of Heroes

Cookies are used by the Sons of Heroes website and our third party providers. However, we do not collect any personal data through Cookies on your computer.

When you visit our website, we collect a series of standard data relating to your visit. This may include such things as the number of times you visit our website, which pages you visit, which products you look at and your geographical location. We also use Cookies to store the things you add to your shopping bag and remember you when you return to our website. You cannot be personally identified by any information we collect via Cookies.

How will I know if this Privacy Policy changes?

If our policy changes in the future – to comply with new legislation, for example – we will update this page with the new details. Please check back to keep up to date with any changes.


The data controller of your data is;

Top Dog Collectives Ltd
The Adelphi Mill,
S1 The Chimney House,
SK10 5JB, England.

VAT number GB 249 7839 44
Company number 10267345

If you have questions about our Privacy Policy, please contact [email protected]